Monthly Archives: March 2016

Keen as Mustard is moving!

Team Mustard is thrilled to announce we’re moving offices on 31 March. The new office, in Vauxhall, is closer to central London and will give us more space to develop our secret sauce and spread out our Mustard seeds. More importantly for us, the office is located on the site of an old Marmite factory… Read more »

Looking back: Is Super Bowl advertising worth the cost?

The rings have been handed out. Super Bowl 50 is now a memory and the NFL is on hiatus until late summer. However, the commercial game is still going as the advertisers (hopefully) continue to record the gains from their multi-million dollar plays. Read more at Quirk’s.

Thoughts on the MRS Conference 2016

I don’t know what’s been going on over at the MRS but they have certainly upped the ante regarding their Annual Conference. Over the last few years I felt it was less inspiring and more of the same old folks spouting on to the same old folks about the same old stuff. I got to… Read more »

IIeX Amsterdam 2016

Earlier this month, our very good friends over at GreenBook hosted IIeX 2016 in Amsterdam, so Colonel Mustard, Lucy Davison and myself hot-footed it over to Amsterdam to discover what was happening on the cutting edge of technology in market research. Let me first say that IIeX Amsterdam is a great event in the European… Read more »

Customers in Deregulated Markets Found to Be More Satisfied – Energy Manager Today

A new study of over 1,000 U.S. utility ratepayers, released on March 2 by Atlanta-based marketing analytics company, Bug Insights,  has found that consumers in deregulated markets are significantly more engaged with their energy suppliers. Overall, the researchers found, electricity providers in deregulated markets “had a far better reputation than those in regulated markets.” Indeed, they … Read more »

Greetings, Bug Insights!

Keen as Mustard would like to send a warm welcome to our newest client, Bug Insights.  Based in Atlanta and Woodlands, Texas, Bug Insights offers research and consulting to service companies throughout the US. Using its newly developed conjoint tool the team offers actionable data analytics based on product optimization, which integrates the ROI of… Read more »

Meet Nicole, our new account executive from Canada!

Account Executive To advance her career in public relations Nicole made the move from Canada, the land of violently unpredictable weather, to wet and windy London where the weather doesn’t bother her at all. Her desire to move to England began back when she was 10, visiting on a family vacation. After years of ‘talking… Read more »

Study: Deregulated utilities more trusted, engaged

Deregulated utilities are considered to be more trustworthy and responsive to their customers, according to a study of more than 1,000 utility consumers by marketing analytics agency, Bug Insights. Read more at Electric Light & Power.

How to market marketing

Marketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department. Source: How to market marketing

A new tool from Network Research

Branding and launching the latest technology This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch…. Read more »