Monthly Archives: February 2016

The future is now

Yesterday I attended the Febelmar Conference in Brussels where I helped run a workshop on Data Impact. There are several observations I’d like to make on this thoroughly interesting event, so here goes. Shorter and more frequent formats work well. Rather than having to spend two or even three days away from the office the… Read more »

Welcoming AYTM

Team Mustard would like to welcome aboard new client AYTM (Ask Your Target Market). Founded in San Francisco in 2008, AYTM has grown fast and is now ready to step up its marketing. AYTM is known for its DIY survey platform that blends speed, flexibility, and ease of use with professional research tools.  However, what… Read more »

Network Research Debuts ‘Fabric’ Knowledge Management Tool

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool

‘Respondents’ are people too | Opinion

How we interact with, and show respect to, people filling in our surveys is vital for good market research says Research Now’s Christian Dubreuil. Source: ‘Respondents’ are people too | Opinion

Wendys : QSR survey reveals consumers prefer healthful options

A recent survey from research company Ask Your Target Market finds that attitudes toward health are a vital factor in driving preferences in the quick service restaurant market, even if behavior suggests otherwise, according to a company press release Additionally, the study provides customer profiles of eight quick service restaurants in the U.S. that were selected… Read more »

Survey Finds ‘Health’ Affects Preference, Not Behavior

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food restaurants in the U.S. which were selected by respondents as their favorites: McDonalds, Subway, Taco… Read more »