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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: February 2016

The future is now Posted on February 26, 2016 by Lucy Davison

Yesterday I attended the Febelmar Conference in Brussels where I helped run a workshop on Data Impact. There are several observations I’d like to make on this thoroughly interesting event, so here goes. [caption id="attachment_3954" align="alignnone" width="225"] Heroes Tintin & Snowy greet Mustard arriving in Brussels for Febelmar.[/caption] Shorter and more frequent formats work well. Rather than having to spend two or even three days away from the office the Belgian insights community event started at 2.30pm and ended with

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New Study Finds that Americans are Most Afraid of New Mass Shootings In 2016 Posted on February 22, 2016 by Braden MacDonald

In a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Market Watch: New Study

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New Study Finds that Americans are Most Afraid of New Mass Shootings In 2016 Posted on by Braden MacDonald

In a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Yahoo Finance: New Study Finds

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Network Research Debuts ‘Fabric’ Knowledge Management Tool Posted on by Braden MacDonald

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool

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‘Respondents’ are people too | Opinion Posted on February 16, 2016 by Braden MacDonald

How we interact with, and show respect to, people filling in our surveys is vital for good market research says Research Now's Christian Dubreuil. Source: ‘Respondents’ are people too | Opinion

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Solving the problem of malodour: How the qPod achieves a breakthrough Posted on by Braden MacDonald

Source: Tomorrow's Cleaning February 2016

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Wendys : QSR survey reveals consumers prefer healthful options Posted on February 9, 2016 by Braden MacDonald

A recent survey from research company Ask Your Target Market finds that attitudes toward health are a vital factor in driving preferences in the quick service restaurant market, even if behavior suggests otherwise, according to a company press release Additionally, the study provides customer profiles of eight quick service restaurants in the U.S. that were selected by respondents as their favorites; McDonald's, Subway, Taco Bell, Burger King, Wendy's, Chick-fil-A, KFC, and Arby's. Read more at Consumer News Today.

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Survey Finds ‘Health’ Affects Preference, Not Behavior Posted on February 5, 2016 by Braden MacDonald

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food restaurants in the U.S. which were selected by respondents as their favorites: McDonalds, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s.   Read more at QSR.

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Kicking off the year with ESOMAR Posted on February 4, 2016 by Braden MacDonald

Last night, Team Mustard attended the first 2016 ESOMAR UK event at Lightspeed GMI in London, titled “The Future of MR.” 100 ESOMAR members and their guests attended and were rewarded with great views of the river and the Houses of Parliament. The event kicked off with an introduction by the two UK representatives Crispin Beale of Chime Insight & Engagement Group and Mustard’s own Lucy Davison, MD and founder of Keen as Mustard Marketing. As marketers for market research,

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