Marketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Attitude Replaces Age For Targeting Consumers
Read MoreAfter a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Brands should be targeting attitudes and emotions, claims Omnilotus
Read MoreFor a business like Starbucks, the product is not the focal point; it is the customer experience the company delivers say Matt Inman and Nigel Clover. Source: Five steps to uncovering the real customer experience journey - Engage Customer
Read MoreIn September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)
Read MoreThe team at Mustard Towers was recently awarded a Best of the Best Business Award in the Best Marketing category. According to the chairman of the judges they awarded us the title because: “Keen as Mustard Marketing has put into practice what it preaches and has grown its business with a carefully orchestrated marketing campaign. Using conferences, email marketing, social media and PR, it harnessed the same tools it uses for its clients and has proved that excellent marketing raises
Read MoreMonday 21 September was a beautiful day in New York as Mustard directors Simon Dunn and Lucy Davison left their digs in Long Island City and headed to JWT’s swanky new offices in Manhattan to speak at GreenBook’s second annual Insights Marketing Day. Sadly, we didn’t get to experience much of the city as we were totally absorbed by the flow of great content, interesting presentations and friendly networking that was on offer all day. Dana Stanley, GreenBook’s director of
Read MoreColonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of communicating research in a powerful way, live on ESOMAR TV. Click here to see what Lucy had to say. For a personal account and summary
Read MoreAge and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark. Network Research surveyed 1,500 UK consumers to see how they related to popular brands based on rational and emotional attitudes, and discovered that this could uncover actionable insights that would not otherwise have surfaced, Marketing Week Reported. Read more: Marketers should think attitude, not age
Read MoreNew research shows demographics are not yet dead as a means of segmenting your market since having children is a big factor in brand recommendation, but consumers’ attitudes are often more likely to unite them than markers such as age or social grade. Source: Attitude replaces age for targeting consumers
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