Monthly Archives: November 2015

Attitude Replaces Age For Targeting Consumers

Marketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Attitude Replaces Age For Targeting Consumers

Brands should be targeting attitudes and emotions, claims Omnilotus

After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Brands should be targeting attitudes and emotions, claims Omnilotus

Can you do your own PR?

In September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us… Read more »

Keen as Mustard accepts the Best of the Best Business Award!

The team at Mustard Towers was recently awarded a Best of the Best Business Award in the Best Marketing category. According to the chairman of the judges they awarded us the title because: “Keen as Mustard Marketing has put into practice what it preaches and has grown its business with a carefully orchestrated marketing campaign…. Read more »

Raising the profile of Lab42

Lab42 is a full service market research agency with a unique, social media based, respondent recruitment methodology. Lab42 tasked us with raising awareness in the US, educating the audience on the method, providing inbound leads and creating materials to support the sales team. After a virtual workshop run with Mustard directors and key stakeholders at… Read more »

Viz-Fest 2015: Mustard’s week long virtual tour

Last month, Keen as Mustard invited the public to join market leading experts in a four day exploration of data visualization and insight communications in Viz-Fest 2015. Using brilliant presentations and a client side perspective, Mustard and E-Tabs took infographics to the next level. The Viz-Fest 2015 presentations involved speakers from Keen as Mustard, E-Tabs,… Read more »

Mustard in The Big Apple

Monday 21 September was a beautiful day in New York as Mustard directors Simon Dunn and Lucy Davison left their digs in Long Island City and headed to JWT’s swanky new offices in Manhattan to speak at GreenBook’s second annual Insights Marketing Day. Sadly, we didn’t get to experience much of the city as we… Read more »

Dublin hosts ESOMAR 2015

Colonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of… Read more »

Marketers should think attitude, not age

Age and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark. Network Research surveyed 1,500 UK consumers to see how they related to popular brands based on rational and emotional attitudes, and discovered that… Read more »