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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: October 2015

Beyond demographics Posted on October 28, 2015 by Braden MacDonald

Impact Magazine

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Customer Experience: Turning Insights Into Action Posted on by Braden MacDonald

The American Customer Satisfaction Index, which looks at various sectors and industries, shows only modest improvement from its inception in 1994 at 74.8 to its current standing of 75.6 for the same period in 2014 for overall satisfaction across industries. This equates to roughly a 1% improvement for 20 years of effort. Source: Customer Experience: Turning Insights Into Action

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