Monthly Archives: July 2015

Are you convincing yourself your tactics are a strategy?

We love it when a client calls us and wants a new Web site. We drool over a client who says they need e-mail marketing or PR. We rush to embrace clients who want a brochure. But very often, when we probe these clients and ask the all-important “Why?” their response is muddled and based… Read more »

Mustard redesigns the GRIT Report


When Greenbook (a guide for buyers of marketing research and the team behind IIEX) called us to talk about redesigning the famous GRIT Report (GreenBook Research Industry Trends) we were immediately inspired. The GRIT Report had been going for 16 editions with little or no change to its design. We’d felt for some time that… Read more »

Principles of design: Alignment

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As… Read more »

Mustard scoops Best Business Thinking prize

Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B… Read more »

Mustard at ESOMAR Congress 2015

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the… Read more »