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Thoughts on everything that matters right now in marketing, communications, and insights.

Month: April 2015

Marketing Automation Posted on April 14, 2015 by Simon Dunn

When you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get more fuzzy and ill-defined. Marketing automation is currently a bit of a buzz word, but descriptions on the internet and by marketing automation software companies

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