Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: January 2015

CIOs Must Sharpen Customer Experience Strategy Posted on January 13, 2015 by Braden MacDonald

The CIO has a key role in disseminating relevant customer information and in maintaining multiple systems and customer information databases. Source: CIOs Must Sharpen Customer Experience Strategy

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Rethinking your website? Be authentic. Posted on January 8, 2015 by Simon Dunn

This was originally posted on Quirk's. You can read it here.  As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people changing jobs and new announcements. We are also very interested when a company rebrands or builds a new Web site. The conversation either falls into

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2015 Preview: What will success look like? Posted on January 5, 2015 by Braden MacDonald

If this year is going to go well, what should researchers and marketers be ready for? Source: 2015 Preview: What will success look like?

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How To Write A Press Release For Bloggers In 2015 Posted on January 1, 2015 by Braden MacDonald

Are you looking to get more exposure for your brand? Then you may have heard that you need to know how to write a good press release. Statistics from the Technorati report in 2013 showed that 31% of… Source: How To Write A Press Release For Bloggers In 2015

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