Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: November 2014

It’s time for MR brands to stand out and be strong Posted on November 25, 2014 by Lucy Davison

Mustard MD, Lucy Davison recently wrote a piece for Research-Live on the importance of brand differentiation in the market research industry, following conversations she had with some research clients at a recent ESOMAR event. Market researchers are often called upon to help companies make decisions about their own brands, but invariably, don’t consider their own brand communications in the same light. But is brand communication really important in the B2B world of word-of-mouth? In recent conversation with clients (such as

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Infographic: The role of bloggers in the path to purchase Posted on by Braden MacDonald

Source: Infographic: The role of bloggers in the path to purchase

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Gone shopping Posted on November 21, 2014 by Lucy Davison

During a recent trip across the pond, I went to visit Perception Research Services in New Jersey. The company, which has been in the business of shopper research for over 40 years, uses the Retail Lab to conduct consumer research; ranging from finding the most attractive beer bottle labels to the most engaging call to actions on an in-store banner. Mustard has been working with the company on its media profile in Europe for three years. Before this point I

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