Monthly Archives: July 2014

Aisle be seeing you – Research live

Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

Five top tips for marketing on LinkedIn

Have you ever thought of making your brand more social? Then look no further than here. We’ve shared our top tips for engaging with and increasing your LinkedIn followers:   Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills… Read more »

PRS Expands to Shanghai and Chicago – MR Web

Shopper research specialist PRS (Perception Research Services) has opened offices in Shanghai and Chicago. Founded in 1972, PRS specializes in research to help marketers understand shoppers and develop more effective packaging, category management and in-store marketing solutions. The firm operates from offices in Metro New York, London, Geneva, Rome, Singapore and Mexico City. The new… Read more »

PRS expands to Shanghai and Chicago – Research-Live

Perception Research Services takes global tally of offices to eight. CHINA/ US — Perception Research Services (PRS) has announced the opening of two new offices in Shanghai and Chicago. The company, which specialises in retail marketing studies, already has offices in New York, London, Geneva, Rome, Singapore and Mexico City. The Shanghai office, a joint… Read more »

Market Research by Machine

This article was originally published on Research World Connect.  A few weeks ago I attended a lecture “Robot reporters – journalism in the age of automation and big data”, given by Emily Bell (media journalist and director of Digital Journalism at the University of Columbia). Bell was talking about the future of journalism, but much of what… Read more »