Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: June 2014

Quality of own-label brands on a par with branded goods – Research Live Posted on June 24, 2014 by Simon Dunn

Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts people’s shopping choices.

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Brands should harness research to fight own label challenge Posted on June 18, 2014 by Simon Dunn

There was more good news for shoppers today. Inflation has fallen to its lowest level in almost five years, with the consumer prices index down to 1.5 per cent in May. The result, which puts inflation at its lowest level since October 2009, was driven by the first annual decline in food and non-alcoholic drinks prices in more than eight years – a consequence of the escalating price war between Britain’s major supermarkets. Source: Brands should harness research to fight

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Retailer brands are holding their own – Marketing Week Posted on by Simon Dunn

Shoppers regard supermarket own-label products as on a par with and sometimes better than branded equivalents – but not in every category, a study finds Source: Retailer brands are holding their own

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Targeting the baby boomers Posted on by Braden MacDonald

Research reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands? Source: Targeting the baby boomers

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Twitter data: misused and misunderstood Posted on June 12, 2014 by Braden MacDonald

Arguing that Twitter can’t be used for market research purposes is missing the point says Annie Pettit of Peanut Labs. Source: Twitter data: misused and misunderstood

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