Monthly Archives: June 2014

Elliot Thomas joins Keen as Mustard Marketing

Mustard’s design team have been very busy lately. So we thought it was the right time to get someone else on board to help us out a – and along came Elliot. Junior Graphic Designer, Elliot’s first job was not your average paper round; at the age of 15 he began work setting and designing… Read more »

WIRe London, an XXelent event

Mustard’s female force recently attended London’s Women in Research event, kindly hosted by TNS. WIRe was founded in 2007 by Kristin Luck of Decipher as a means of connecting and supporting women in the market research community. The event was organised by Jo Rigby. First to the stage was the brilliant Danielle Todd, Senior Research… Read more »

Driving Maritz automotive to success

Maritz Research is renowned for its consumer satisfaction studies. They’re global leaders in that field. Maritz approached us because they wanted to grow awareness of their ad-hoc research business amongst automotive research buyers in Europe, so we devised a digital content marketing campaign, in order to initiate conversations with research buyers.   To start with, we… Read more »

Winning in WARC

Mustard recently secured some great coverage for clients Revelation Next and Perception Research Services in Market Leader and Admap, which are both published by WARC. Steve August of FocusVision wrote a piece for March’s Admap on the benefits of digital qualitative research. He focussed on the importance of revelatory, or a-ha moments which are only accessible… Read more »

Brands should harness research to fight own label challenge

There was more good news for shoppers today. Inflation has fallen to its lowest level in almost five years, with the consumer prices index down to 1.5 per cent in May. The result, which puts inflation at its lowest level since October 2009, was driven by the first annual decline in food and non-alcoholic drinks… Read more »

Targeting the baby boomers

Research reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands? Source: Targeting the baby boomers

Twitter data: misused and misunderstood

Arguing that Twitter can’t be used for market research purposes is missing the point says Annie Pettit of Peanut Labs. Source: Twitter data: misused and misunderstood