Monthly Archives: January 2014

Look to America

I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in the… Read more »

Six things researchers need to know to get started with infographics

Infographics have become the poster boy for delivering research findings with more visual flair. These graphic representations of data seduce and inspire – but communicating market research data in this way is not straightforward.  Here are Mustard’s tips for researchers creating infographics: DIY OR DESIGNER? This depends upon many factors such as your technological or design… Read more »

#ShelfLifeTrends 2014: Culture change drives packaging innovation

Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on ‘extreme’ flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles. Source: #ShelfLifeTrends 2014: Culture change drives packaging innovation

Driven to frustration

Research Now’s Annie Pettit takes aim at the lazy stereotype of market research peddled in the latest Peugeot commercial. Source: Driven to frustration