Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: January 2014

Look to America Posted on January 29, 2014 by Braden MacDonald

I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in the UK this year, comparative shopping online and social business is still far more prevalent in the US – just look at the rise of Yelp.com.

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#ShelfLifeTrends 2014: Culture change drives packaging innovation Posted on January 23, 2014 by Braden MacDonald

Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on 'extreme' flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles. Source: #ShelfLifeTrends 2014: Culture change drives packaging innovation

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Driven to frustration Posted on January 22, 2014 by Braden MacDonald

Research Now’s Annie Pettit takes aim at the lazy stereotype of market research peddled in the latest Peugeot commercial. Source: Driven to frustration

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Marketing your market research agency in a digitally connected world Posted on January 10, 2014 by Iosetta Santini

So, 2013 was the year of the twerk and the selfie. Now 2014 looks set to be a pivotal, self-celebratory moment of a different kind. Economists predict a brighter financial situation and as the economy is set to prosper, so should your agency. It’s no longer possible to opt out of social media. You might not see it as a way of delivering clients but you’d be wrong; in the latest GRIT report, LinkedIn was named as the second most

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