Monthly Archives: November 2013

Market research… communicated

This post was originally written for NewMR – for a series on Threats and Opportunities in Market Research, promoting The Festival of NewMR  (Monday 2nd December to Friday 6th December). As we race at alarming speed into the future, accessorised with new technologies, swathed in big data and seduced by social media, it is important… Read more »

We’ve got an APP for that

Revelation Global crossed paths with a Mustard seed during ESOMAR 3D in Amsterdam in November 2012. They hit it off big time, and  a few months down the line Mustard and Revelation Global were reunited over Google+. Revelation Global develops technologies to support online qualitative research. Based in Portland it was founded in 2007 by… Read more »

Presenting FreshMinds

As you may have noticed, FreshMinds adopted a new visual identity designed by The Cabinet as of the 10th of October; to mark the merging of its social business with its research business. Mustard was set the time-limited task of creating a PowerPoint design, using this new branding. The project was challenging; faced only with… Read more »

Meet me in Milan

I was honoured to be invited by Marcello Sasso of Cielo Research to speak about ‘Communicating Insights’ to a room full of eager Italians at the ESOMAR Meet up Italy 2013  in Milan. Staying in a big old palazzo helped me feel at home and I was pleased to see that the sun still shone… Read more »