Monthly Archives: October 2013

Vision Critical Summit, London, 2013

On Thursday, September 26th, I embarked upon an epic journey. An epic journey to the Tate Modern. Just joking. It wasn’t really that far, but boy was it exciting (and I’m not talking about the exquisite view I got of Elephant and Castle). Why? Because I was heading to Vision Critical’s 2013 Summit.   The… Read more »

PRS are packing more of a punch


Perception Research Services recently ran a global study on consumers’ reception of environmentally friendly packaging. It found that Brits are the most likely to notice environmentally friendly claims (65%) and most willing to pay more for environmentally friendly packaging (71%). Results of the study were covered in the Green Edition of The Grocer, which was… Read more »

On the hunt for creativity at the MRS’s Creativity Lab

Mustard’s Director, Simon Dunn, shares his opinion on the MRS’s Creativity Lab on ‘The power of design to inspire, illuminate and persuade‘ which took place on 19th September 2013. At midday I descended into The Crypt on the Green in Clerkenwell, feeling like a 21st century Indiana Jones on the hunt for creativity. After some trepidation… Read more »