Hervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
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