Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: May 2013

Show me the numbers – using market research to get coverage in the media Posted on May 1, 2013 by Lucy Davison

A quick scan of any publication, on and off line, quality and tabloid, demonstrates the extent to which market research surveys are used to create news on a daily basis. Everything from a recent large scale report investigating the class structure in Britain, to studies into what percentage of fathers read to their children at bedtime or how many people take their mobile phones to bed with them, make it into the media. So, market researchers are sitting on a

Read More