Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Month: April 2013

So Med Mustard Posted on April 11, 2013 by Iosetta Santini

Mustard’s So Med campaign is relatively simple. We participate weekly in MRX conversations. We make sure to publicize the work of our clients via twitter, storify and our home blog, whilst attaching them to the most relevant social media pieces out there in the twitter-verse and blog-osphere. Since January we’ve gained more than 70 followers. The month of March was particularly buzz-worthy for Mustard when our own Lucy Davison traveled to Dubai for the ESOMAR Best of – MENAP conference

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Mustard moves headquarters Posted on by Iosetta Santini

Riding in on the coattails of Mustard’s 2013 success, Keen as Mustard has relocated its London base to the historic area of Clapham Old Town by the Common The area’s charms have attracted prominent residents since the 18th century, from Benjamin Franklin to Graham Greene. It’s particularly fitting, as we work with market researchers, to now be where the expression ‘the man on the Clapham Omnibus’, i.e. ‘the man on the street’, was coined. Though we thoroughly enjoyed all that

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