There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what
Read MoreBrands including Blossom Hill, Future Publishing and CBS Outdoor are using specific communities in their research to improve marketing and products. Source: Brand potency lies in the power of the people
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