Monthly Archives: July 2012

Firefish hires Rijs as head of quant

UK— Firefish has hired Hall & Partners’ Majbritt Rijs as head of quantitative. The move comes as the agency announces its 2011/2012 trading figures which saw turnover rise 23% to £7.7m. Source: Firefish hires Rijs as head of quant

Amazing coverage for Firefish!

We secured a four page feature on what kids think is cool in Marketing Week for our client Firefish.  Click here to see a copy of the article on the Marketing Week site.

Flourishing Firefish Hires Head of Quant

UK-based market research agency Firefish has reported a 23% increase in turnover to £7.7m for the past 12 months, and has appointed former Hall & Partners exec Majbritt Rijs as Head of Quantitative. Source: Flourishing Firefish Hires Head of Quant

Digital Olympics?

New research from our client Research Now shows that TV is still the most popular way to engage with the London 2012 Olympics. We also found a lot of confusion around who is sponsoring, and why. Click here to see the infographic.

New blog site for Maritz

Mustard just launched a new blog site for Maritz Europe. We combined the launch of the blog with social media and with a feature in Marketing. Click here to see the online version of the article on Marketing’s site. Click here to see visit the new site.

Simon Dunn joins Keen as Mustard Marketing as a director

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such as Bonamy Finch, Vision Critical and Insight Exchange. Simon worked closely with Keen as Mustard… Read more »

Mobile is the name of the game

Retailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy – not even a digital-first one.   Many propositions and services are driving people to spend more time on their mobiles and this even includes gaming. Research shown to Marketing Week shows… Read more »

Cool for kids

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids